A political technology startup is proposing a data-driven approach to a familiar campaign-season question: whether individual donations are reaching the races where they can make the biggest difference. Oath’s co-founder says the company believes it can help donors allocate contributions more strategically. The idea borrows from “Moneyball,” using analysis to guide spending rather than relying only on conventional instincts about which candidates or contests deserve support. The proposal comes as election campaigns become increasingly costly. But the available information does not specify how Oath’s system ranks races, how donations are distributed, or whether the approach has improved electoral outcomes. For small-dollar donors, the pitch is straightforward: make each contribution count. Whether a private platform can reliably identify where money will matter most remains an open question.